Highdive Agency in Chicago had just won the new business of Conagra Foods and right out the gate the brand SLIM JIM wanted to do a refresh. I end up working with a lot of agencies that are establishing new relationships with recently won clients. There’s a lot to navigate during that transition, learning the ins & outs about the brand, the preferred process, the personalities of the people and what is priority. I enjoy being a friendly face and a bridge. It’s always a fun experience when you have great creative!
Slim Jim - A meat stick that I remember from my childhood still packs a punch. We ended up shooting in Bogotá, Colombia with Fatal Farm & Neighborhood Watch collaborating with a great local crew and using practical fx with the fist punch. Love Bogotá! It was fun experience to try to explain the yellow fist in my carry on luggage to customs in Spanish.
Music by Howling Music. Edited by 1986.
Ready to Snap :30
Videogame :15